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    Best of Fashion Week

    July 18, 2017

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    by Florinn Bareth

    With the trade shows Green Show Room, Ethical Fashion Show and an extensive program of talks, discussions and lectures, Berlin Fashion Week has managed to put a bright spotlight on ecological and social issues in the fashion industry. Yet not only in those fairs especi...

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    Xmas Gifts We'd Like to Get Ourselves

    December 14, 2016

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    by Florinn Bareth

    Okay, giving something selfmade or quality time might be the best Christmas gift for your loved ones. And we know that buying stuff second hand is best for the environment, our purse and the alternative economy we dream of. But nevertheless we might want to buy some ne...

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    Leotie Lovely Presents: Biodegradable Badasses

    March 16, 2016

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    by Holly Rose

    This year, the world will generate 2.6 trillion pounds of garbage, last year, it wasn't any less, and next year, that number might grow. As our population continues to expand, and we continue to consume more, we have no choice but to move away from products which will...

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    Top 5: Greenshowroom Berlin

    February 11, 2016

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    by Maíra Goldschmidt

    From the 19th to 22nd of January, 39 international fashion brands presented their new collections at Greenshowroom during Berlin Fashion Week A/W 2016. Check out my top five of the tradefair. Enjoy!

    Abury Collection: A Non-Existent Tribe


    Pam Samasuwo-Nyawiri, designer f...

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    Sustainable, but Sexy: Let’s Talk about Jan ‘n June

    January 6, 2016

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    by Maíra Goldschmidt

    How hard is it to connect sexy and sustainable? Apart from the problems of finding solutions to produce fair and ecologically correct, the fashion industry is struggling to discover a way to communicate these garments. It is also true that many designers with no clue a...

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    The hu! Way of Xmas, Part 3

    December 17, 2015

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    by Natsuko van der Ree and Susie Lee

    As the third and last part of our Christmas tips, hu! shares some inspirations for making your own do-it-yourself last minute gifts and decorations. No matter if you prefer baking, brewing or handicraft – it's all fun and easy. And if you have already bought all your g...

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    The hu! Way of Xmas, Part 2

    December 13, 2015

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    by Florinn Bareth

    Here comes part 2 of our special tips for making your Christmas time a bit more conscious, climate-friendly and creative – but also cosy, joyful, delicious and fun.

    In the upcoming week we will present you lovely gifts we'd like to receive ourselves, ideas for handmade...

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    The hu! Way of Xmas, Part 1

    December 8, 2015

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    by Maíra Goldschmidt and Ana Galan

    The hu!-team has selected some special tips for making your Christmas time a bit more conscious, climate-friendly and creative – but also cosy, joyful, funny and even sexy.

    In the upcoming weeks we will present you lovely gifts we'd like to receive ourselves, ideas for...

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    A Smart and Fair Companion

    November 25, 2015

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    by Ana Galan


    “What would you take to a desert island?” A while ago, we might not even have to go back more than a decade, the answer to this question would’ve been as different as it can be standardized right now: a smartphone.

    It is a key element in our daily lives, yet the smartp...

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    Veja at Me!

    November 11, 2015

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    by Maíra Goldschmidt

    In 2005, after a personal breakup with the Wall Street lifestyle followed by a worldwide hunt for new ideas and innovative production systems, French entrepreneurs François Ghislain Morillion and Sébastian Kopp launched Veja Shoes: a brand designed in Paris, made in Br...

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    hu!hu! Halloween!

    October 29, 2015

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    by Ana Galan

    The night of ghosts and spirits, of witches, corpses and pumpkins is around the corner. If you want to make your friends die of fright in a green way, here’s some advice on how to make your Halloween not only a bit more sustainable, but also to avoid its commercial sid...

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    New Mindset, New Business: the Future of Consumption Is Already Here

    October 8, 2015

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    by Maíra Goldschmidt

    Do you remember how your life was before Uber, Airbnb, Linux, car sharing apps etc.? Hard, right? The sharing economy has had a real boost in the last couple of years and - according to 100% of trend surveys, the business model is here to stay; be aware!

    The rising mi...

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    Naked Food or How to Shrink Your Trash Bin

    July 23, 2015

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    by Florinn Bareth

    You have probably seen pictures of the incredible amount of plastic trash floating in our oceans and what this is doing to the animals living in the sea. Maybe you also know about the health risks that plasticizers and adhesives in water bottles, cheese packaging, and...

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