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    hu!’s Spring Fashion Favorites

    April 18, 2018

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    by Florinn Bareth

    Now is the time to finally peel off those many layers of warm winter clothes. We feel like wearing something fresh, light and brand new. But, check the deepest corners of your wardrobe first for those forgotten gems, hiding there, in need of a nouveau combination to ma...

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    Best of Fashion Week

    July 18, 2017

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    by Florinn Bareth

    With the trade shows Green Show Room, Ethical Fashion Show and an extensive program of talks, discussions and lectures, Berlin Fashion Week has managed to put a bright spotlight on ecological and social issues in the fashion industry. Yet not only in those fairs especi...

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    Our Fashion Week Favourites

    January 31, 2017

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    by Florinn Bareth

    By Signe

    All garments by young designer Signe are designed and produced under one roof in Denmark. The upcoming Autumn/Winter17 collection presented at Greenshowroom Berlin this month both offers slim silhouettes and an oversized look, with clean cuts and the brand’s No...

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    Get Sporty in the Office

    January 10, 2017

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    by Gianna Thiess

    Everybody knows it’s not healthy to sit at the desk all day but nevertheless many of us are forced to do exactly this, day after day. So we have asked sports therapist and healthy lifestyle expert Gianna Thiess what we could do to keep our bodies healthy and relaxed in...

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    Leotie Lovely Presents: Biodegradable Badasses

    March 16, 2016

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    by Holly Rose

    This year, the world will generate 2.6 trillion pounds of garbage, last year, it wasn't any less, and next year, that number might grow. As our population continues to expand, and we continue to consume more, we have no choice but to move away from products which will...

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    Top 5: Greenshowroom Berlin

    February 11, 2016

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    by Maíra Goldschmidt

    From the 19th to 22nd of January, 39 international fashion brands presented their new collections at Greenshowroom during Berlin Fashion Week A/W 2016. Check out my top five of the tradefair. Enjoy!

    Abury Collection: A Non-Existent Tribe


    Pam Samasuwo-Nyawiri, designer f...

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    Things You See beyond a Garment

    January 20, 2016

    This isn’t simply an article, nor is it just a fashion shoot. This project is the collaboration of a multidisciplinary group of Japanese creatives living in Berlin, brought together by hu!’s art director Natsuko. She developed the concept inspired by a poncho made by h...

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    Sustainable, but Sexy: Let’s Talk about Jan ‘n June

    January 6, 2016

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    by Maíra Goldschmidt

    How hard is it to connect sexy and sustainable? Apart from the problems of finding solutions to produce fair and ecologically correct, the fashion industry is struggling to discover a way to communicate these garments. It is also true that many designers with no clue a...

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    The hu! Way of Xmas, Part 1

    December 8, 2015

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    by Maíra Goldschmidt and Ana Galan

    The hu!-team has selected some special tips for making your Christmas time a bit more conscious, climate-friendly and creative – but also cosy, joyful, funny and even sexy.

    In the upcoming weeks we will present you lovely gifts we'd like to receive ourselves, ideas for...

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    Veja at Me!

    November 11, 2015

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    by Maíra Goldschmidt

    In 2005, after a personal breakup with the Wall Street lifestyle followed by a worldwide hunt for new ideas and innovative production systems, French entrepreneurs François Ghislain Morillion and Sébastian Kopp launched Veja Shoes: a brand designed in Paris, made in Br...

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    New Mindset, New Business: the Future of Consumption Is Already Here

    October 8, 2015

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    by Maíra Goldschmidt

    Do you remember how your life was before Uber, Airbnb, Linux, car sharing apps etc.? Hard, right? The sharing economy has had a real boost in the last couple of years and - according to 100% of trend surveys, the business model is here to stay; be aware!

    The rising mi...

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    Fishing Nets Are the New Plastic Bottles for Fashion

    September 1, 2015

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    by Maíra Goldschmidt

    Ocean pollution, especially plastic waste, has become one of the largest concerns for environmentalists in the last few years. The issue is on top of the discussions, from the surfer and videomaker Alison Teal, who has a humerous approach to it, to the frightening vide...

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    Und Gretel: the Essential and Toxic Free Makeup from Berlin

    September 1, 2015

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    by Maíra Goldschmidt

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    Not a crazy, toxic rainbow, but healthy, beautiful and basic colours that you need for nice makeup. This is the idea behind Und Gretel, a cosmetic line from Berlin that uses organic, natural and BDIH-certified ingredients.

    The wish to have a palette with natural...

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    This Isn't Vintage, It's a Lifestyle, Baby!

    July 22, 2015

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    By Maíra Goldschmidt

    Are you aware of how many cool second hand shops are around, and how this has changed in the last years?

    Today a second hand shop sells, well, used clothes of course, but may also have a cold coffee brew to offer ... or records, organic beauty products, new magazines an...

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